He is an architect and designer, also studied Visual Design at the Scuola Politecnica di Milano and took a PhD at the Politecnico di Milano, where he’s professor since 1995. His activities are focused on sensorial design, development of new materials and technologies, and on design strategy. Since 1992 he has been member of the National Association for Bioarchitecture and today delegate for Fondazione Bioarchitettura for Lombardy Region. Among the founders of Master in Strategic Design, then in 2004 he was director of the new Master in Business Design at Domus Academy. He was contract professor at the Faculty of Architecture of Genova, Politecnico di Torino and visiting professor at Interaction Design Institute in Ivrea, La Sapienza in Rome, Università Cattolica in Milan. From 1990 to 1999 he wa as coordinator of the Domus Academy Research Center and then senior design consultant at Philips Design. In 1999 he founded Total Tool Milano, a design network with offices in Milan, Buenos Aires,Tokyo consulting and designing new business ideas for corporations as well public companies or entities. Promoter of exhibitions on sustainable design, design of materials and concept design in Italy and abroad, he is author of many essays and books on project culture, design strategy and communication policies. He hold several conferences and project workshops in universities and design centres in more than 25 countries among Europe and United States, Latin America and Asia.