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In a time in which isolated and vertical competences are not necessary ingredients to handle the task of business innovation, learning paths and education need to be rethought. Management and design seem to be two practices that are complementary and interwoven. While the former gains laterality and out-of-pattern thinking to redesign business streams, the latter increases market orientation and business logics. Therefore, as of this year, Master in Strategic Design and Master in Innovation and Entrepreneurship (a Master provided by Antwerp Management School in Antwerp, Belgium) join their classes in a Business Design Workshop (BDW) experience to enrich the learning path of their students and to augment the innovation capabilities of the partner companies involved.