Debora Bettiga is Assistant Professor in Marketing at the Department of Management, Economics and Industrial Engineering (DIG) of Politecnico di Milano. She conducts research inside ‘PHEEL – Physiology, Emotions and Experience Lab’, the neuroscience Laboratory of Politecnico di Milano. She teaches management, marketing strategy, neuromarketing and marketing research methodologies in various undergraduate, graduate and specialized programs. Debora’s research is focused on the analysis of the consumer behavior along the purchase process and in interaction with companies. She is the author of multiple articles published on international journals, and presented in national and international conferences.