Elena Marinoni

Trend forecaster and strategic design consultant

Graduated in strategic design at Politecnico of Milano in 2002, over the years she has been working for many top national and international companies to tune in with demand evolutions and emerging trends in order to support innovation funnels, new concepts development, marketing and communication strategies. She is Head of Trend Research at Nextatlas.com (an Artificial Intelligence driven trend forecasting platform based on a crowd-sourced data stream of contents shared by an international community of +300k trendsetters gathering on social media). Over the years, she has developed a solid competence in such areas as fashion, design, new lifestyles, luxury scenario, consumption trends, advanced forms of retail and shopping experience, brand strategic positioning.