Michele Simoni is full professor of Marketing and Business Model Innovation at the Department of Management and Quantitative Studies at the Parthenope University of Naples. He has been a visiting scholar at the China Europe International Business School (CEIBS) – Shanghai several times. He was recently appointed to the managerial committee of the Observatory on Local Innovation Systems (SLIOB), created in 2018 by the Department of Management and Quantitative Studies (project of the Department of Excellence funded by MIUR). He is a member of the scientific committee of the PhD in Entrepreneurship and Innovation jointly held by the Universities Vanvitelli and Parthenope and of the quality control committee for the quality assurance of the research and teaching activities of the University Parthenope. He has participated (as principal investigator or team member) in several research projects financed with public funds or sponsored by large private organizations.