Workshop with Sirap and Esselunga

Details

The market changes quickly and today more than ever it is essential that companies, leaders of Sirap and Esselunga, sit at the same table in partnership to respond quickly to the demand for innovation and sustainability in the rapidly expanding range of Ready Meals.

Students were involved to increase business opportunities for both workshop’s promoters in a short-medium term scenario through the project of a new experience of ready-to-reactivate meals, hot ready meals, considering all the service touchpoints and (re)designing the related products and related solutions in terms of packaging.