Lucio Lamberti


(Como, Feb. 11th, 1981), Ph.D. in Management, Economics and Industrial Engineering at Politecnico di Milano, Visiting Professor of Marketing at Brussels Solvay Business School and Shanghai TongJi University, and formerly visiting Ph.D. Candidate at the Antai College (Shanghai JiaoTong University) is Associate Professor of “Multichannel Customer Strategy” at the Department of Management, Economics and Industrial Engineering, Politecnico di Milano, where he collaborates with the research group “Strategic Management, Innovation and Organization”.

He is the Director of International Relations at MIP Politecnico di Milano Graduate School of Business, Coordinator of Ph.e.e.l., the Physiology, Emotion and Experience Laboratory of Politecnico di Milano, member of the Usability Workgroup (GLU) by the Italian Department of Public Administration (Ministry for Public Administration and Innovation), coordinator, from 2009 to 2011, of the inter-academic board supporting Milan Municipality and Milan Chamber of Commerce in Destination Marketing. He is the operational responsible of the framework agreement between Politecnico di Milano and RAI (Italian National Television). He has founded and directs the International Master in Omnichannel Marketing Management (IM4) at MIP Politecnico di Milano Graduate School of Business.